Simple and easy aren’t necessarily synonymous. Cutting out sugar and running five miles a day is dead simple, but for most people, it is exceedingly difficult. Things transition to easy occurs when these endeavors become habits.
Out of all of the advice, tips and tricks, one thing that I didn’t see get its due attention was the importance of perseverance. Some focus on the fact that everything takes much, much longer than you think it will. If your business plan has you going to market in six months, it will likely be closer to a year or eighteen months. That’s where endurance and grit come in.
“It’s time to get comfortable with being uncomfortable.” Bryan Kest, one of my favorite yoga teachers, said this as the room full of 200 profusely sweating people bumped into each other while bent over and teetering on one leg.